O Hip Hop está a morrer

Artigo da Time sobre o estado do Hip Hop

Saliento algumas ideias do artigo (sem as tentar tirar do contexto claro):

"Today that same market is telling rappers to please shut up. While music-industry sales have plummeted, no genre has fallen harder than rap. According to the music trade publication Billboard, rap sales have dropped 44% since 2000 and declined from 13% of all music sales to 10%. Artists who were once the tent poles at rap labels are posting disappointing numbers. Jay-Z's return album, Kingdom Come, for instance, sold a gaudy 680,000 units in its first week, according to Billboard. But by the second week, its sales had declined some 80%. This year rap sales are down 33% so far."

" "Hip-hop seemed dangerous; it seemed angry," says Richard Nickels, who manages the hip-hop band the Roots. "Kurt Cobain killed himself, and rock seemed weak. But then you had these black guys who came out and had guns. It was exciting to white kids." Hip-hop now faces a generation that takes gangsta rap as just another mundane marker in the cultural scenery. "It's collapsing because they can no longer fool the white kids," says Nickels. "There's only so much redundancy anyone can take." "

"Artists who never jumped on the gangsta bandwagon point the finger at the boardroom. They accuse major labels of strip-mining the music, playing up its sensationalist aspects for easy sales. "In rock you have metal, alternative, emo, soft rock, pop-rock, you have all these different strains," says Q-Tip, front man for the defunct A Tribe Called Quest. "And there are different strains of hip-hop, but record companies aren't set up to sell these different strains. They aren't set up to do anything more of a mature sort of hip-hop." "

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O artigo põe o dedo na ferida. E este ultimo exemplo mostra ainda como é a dura realidade comercial do mundo do Hip Hop:

"But the current hubbub over indecency poses a direct challenge to that brand strength, as the artist Akon recently discovered. While performing in Trinidad, Akon was videotaped dancing suggestively with a fan who was later revealed to be only 14. The video attracted the ire of conservatives like Bill O'Reilly. In the wake of the controversy, Akon's tour sponsor, Verizon, removed all ringtones featuring his work and retracted its sponsorship. The message was clear: Hip-hop needs a new and improved product. "

Não é que as Rock Stars não tenham dançado e feito mais com miudas de 14 anos. A questão é que as Rock Stars não tinham patrocinadores de marcas que lhes cortavam os fundos se fizessem essas coisas.

É um artigo que achei muito interessante.